Career Profile: Digital Brand Strategist


Helene Sula, Full Time Blogger and Digital Brand Strategist


Tell us a bit about what you do. I'm a full time blogger and digital brand strategist. Basically, I make courses to help bloggers improve their blogs and establish their online presence. It's the dream gig!

How did you get involved in social media? After I graduated college with a degree in communications, I wasn't exactly sure what to do with that. I knew I loved writing and being creative. I got a job working in events and that morphed into social media and from there I kept on creating roles for myself that dealt with social media and online creativity.

What is your favorite thing about your job? The feedback from clients and bloggers. When you create something that they find useful, it feels awesome. When someone tells you that you've made a difference to them, it's life changing!

What are some misconceptions about your job that you'd like to clear up? That it's not a "real" job. I think people are misinformed about bloggers and what we do. We work our butts off (and then some!) Owning your own business is scary and very very real, and I work more hours than I thought I ever would. But it's totally worth it.

What is your favorite social media platform and why? Instagram for sure! I actually have a class on Instagram called "Instagram For Success." It's so visually focused but also creates a great way to peer into others lives. You can find me @heleneinbetween.


Helene is a full time blogger and digital brand strategist. She creates online courses to help bloggers thrive online. When she's not furiously typing, you can find her snuggling her dogs, going on an adventure with her husband, or dancing to EDM music. 


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