Transforming Women, One Photoshoot at a Time


Words by Elizabeth Craig Photography

I just wanted women to see what I see: beauty, inside and out. Lee Ann wanted women to experience a transformation, inside and out. Two peas, one pod. As individuals, we both understand the desire to look in a mirror and accept the reflection staring back at us. As a duo, we bring that desire to life.

There will never be anything more gratifying and exciting than watching a woman walk into the studio unsure, nervous and self-conscious, and then watch her slam a catwalk back out like it’s nobody’s business. That transformation has the power to internally change the way a woman feels about herself, and that doesn’t just encompass exterior beauty; it runs deep below the skin and into your center. Once a woman embraces confidence within, something happens and she becomes unstoppable. This is our goal with these photoshoots.

In the studio, we create a dynamic, fun and safe space where women can explore and challenge their notions of womanhood, pushing boundaries and stepping outside of their comfort zone. The power of capturing yourself in one moment in time, where you can’t hide or fade into the background, ignites a sort of reckoning that asks each woman to answer one of the biggest questions they’ll ever face: who am I?

We know that total self-acceptance is a journey, and not an easy one at that. But our biggest hope is that every woman we have the privilege of working with finds a resting place inside themselves that includes love, understanding and forgiveness. This road will be filled with bumps and bruises, but the mission is to love yourself just a little more each day. If we can be any small or big part of that, we’re in all the way.

Write your own story. Leave your own legacy. Be your own legend.



Win a photoshoot that includes a makeover with Lee Ann Boersma, makeup artist, 2 outfits and a photoshoot with Elizabeth PLUS 10 full retouched high resolution digital images with printing and publishing rights!

To enter the giveaway, head over to the Holl & Lane Instagram page and follow the instructions on this photo.  Follow @elizabethcraigphotography and @athomebeautypgh and then comment on this photo on our feed with "Beauty is..."

Please note: The winner will be need to be able to travel to the Elizabeth Craig Photography studio in Pittsburgh, PA.  Travel accommodations not included.

This post is sponsored by Elizabeth Craig Photography and AtHome Beauty.  Thank you for supporting the brands that support Holl & Lane.

Sarah HartleyComment